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Problem: Planning a trip to Aspen, CO doesn’t always happen overnight. The travel planning cycle can be months if not years. One of the most important goals of any destination is to capture email in order to stay top of mind. The Aspen Chamber had experimented for years with different pop-ups and email solicitation forms encouraging newsletter signup. The group wanted to move in a direction that was focused on pleasing website visitors with personalized advice.
Solution: Through conversation a chatbot took into account what is most important to a traveler and delivered personalized itineraries in exchange for an email.
Result: Email capture on the website jumped 425% in the first 30 days. Further more, emails sent as a result of chatting with the bot had exceptional open rates.
Eliza Voss – Director of Marketing, Aspen Chamber “We selected WhereToBot primarily to grow our email database, and have seen excellent results in the first 30 days, increasing sign ups by 425%. Jeff has been responsive and easy to work with and we will continue to monitor success and look at other ways to utilize the bot on our website.”