I have been using chatbots to help destination websites achieve goals such as earning more hotel bookings, or increasing the website email capture rate. If you’re struggling to understand how to implement a chatbot these proven bot templates and case studies will illustrate exactly how to deploy an effective bot.
Chatbot Doubles the Website Email Capture Rate
The ChallengeDestination website Hotels Near D.C. Metro wanted to increase the email capture rate across the entire website.
Chatbot Deployment
Instead of capturing email through traditional pop-up methods a chatbot was deployed. The chatbot conversation allowed the user to build a personalized sightseeing itinerary instead of downloading a large batch of itineraries offered through traditional pop-ups. You can demo the chatbot here.
Results
On average the chatbot was able to double the email capture rate relative to the average capture rate of traditional pop-up methods like exit boxes, sticky bars, and scroll boxes.
Infographic
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Chatbot Increases Hotel Booking Revenue 65%
The ChallengeThree pages on a NYC destination website receive about 750 visitors per day looking for transit related advice. This audience is difficult to monetize and hyper transient. These pages struggle to convert visitors into hotel bookings. Hotel and parking bookings are how this website earns revenue.
Chatbot Deployment
The bot dubbed “Katie” would wait until a visitor was engaged with the page content and then ask if the user would like to speak with “Katie,” an NYC expert on where to stay or park. By answering no more than 3 questions users would receive personalized recommendations about where to stay or park.
Results
Hotel booking revenue from the three transit focused pages increased 65% after deploying the chatbot. 48% of all users who began chatting with Katie ultimately click to book parking, or search a hotel.
