Conversational marketing will change the way destinations communication with travelers. Chatbot technology is ready for destinations. This is your resource to learn how conversational marketing over messaging platforms can enhance so many aspects of destination marketing. Chatbot technology doesn’t threaten any existing marketing tactics, but instead enhances marketing efforts by enabling one on one conversations on your website or through Facebook.
Watch our 3 part video series on chatbots for destinations, download our ebook, start a conversation with our bots, and get to know our cases studies. Through years of studying user behavior on two destination websites (NYC & D.C.) I have learned how to engage and inspire travelers by responding to their needs with chatbots.
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Why Destination Marketers Should Care About Chatbots
You should care about chatbots if you spend any time or money inside Facebook, if you’re conducting broad awareness campaigns, if you want to capture more email on your website, if you want to boost local hotel interest, or if you feel like your website is suffering on mobile devices.
Why Facebook Messenger = Email, BUT BETTER!
If you’re spending money on Facebook ads you need to watch this video. We show you how chatbots work with Facebook Messenger and can deliver better engagement with your content. Some marketers believe a subscriber on Facebook is more valuable than an email.
Capture More Email, Generate More Hotel Interest & So Much More
This video is 15 minutes and dives deep into how we have leveraged chatbots on destination websites. We will review how we have used chatbots to capture more email than traditional newsletter offers, how chatbots outperformed traditional pop-ups and how we have boosted hotel bookings with chatbots.
Destination Case Study – Collecting Email
The ChallengeMy destination website for Washington, D.C. has 20 sightseeing itineraries that cover all types of traveler interests. The itineraries help bring people back to the website, and lift our brand. But too few people saw these content assets.
Chatbot Deployment
I tried traditional methods to interrupt users and deliver the itineraries. These tactics included sticky boxes, slide ins, and pop-ups. I decided to build a chatbot instead. The bot was able to handle a short conversation and send the user relevant itineraries.
- The chatbot more than doubled the email capture rate.
- The chatbot allowed for a personalized conversational tone that raised the value of the itineraries and piqued user interest.
- The chatbot outperformed sticky boxes, slide ins, and pop-ups from two of the best lead capturing tool providers.
Why Chatbots Meet the Needs of Today’s Destinations
This short ebook will focus on why chatbots meet consumer demands while helping destinations with their marketing goals. See how we envision chatbots being used to boost the effectiveness of broad awareness campaigns, and drive engagement all the same with niche campaigns targeting specific demographics.
Destination Case Study – Engage & Monetize More Users
The ChallengeThree pages on my NYC destination website receive about 750 visitors per day who are looking for transit related advice. This audience is difficult to monetize, but I know a percentage of this audience still hasn’t found a hotel. Hotel and parking bookings are how my website makes money.
Chatbot Deployment
The bot would wait until a visitor was engaged with the page content and then ask if you would like to speak with an NYC expert regarding where to stay, or park. By answering no more than 3 questions, users could receive personalized recommendations for where to stay, or park.
- Revenue from the three transit focused pages increased 65% after deploying the chatbot.
- 48% of all users who used the bot clicked off to book parking, or a hotel.
