We work with organizations that are eager to try something new, but don’t want to get lost in the sauce. Chatbots are the Swiss Army knife of digital marketing, but the trouble is most marketers don’t have a process to apply them correctly. Our clients value our approach because we take a pragmatic look at your customer journey and help determine when a conversation through chat will deliver value.
The number one thing that will hold a chatbot back from success is a complex idea. Our job is to help you isolate specific points in the customer journey in which a chatbot will resonate and eliminate abandonment. Our process establishes a framework to test and isolate chatbot iterations that will lead to a big win.
If You Don’t Understand This, (Or Strongly Disagree) Don’t Contact Us!
There’s a misleading perception about how to create a great bot. Most people believe that creating a good bot is only a tech problem and to solve it requires heavy research & deep NLP integration. But we’ve found out that actually isn’t the case. Creating a useful and practical bot is mostly a design challenge, not a technical one. Bots do require multiple capabilities and features, but they are not necessarily deep tech. In other words, bot success depends on the savvy marketer in you, not the star developer in you 🙂
How to Move Forward
1) Please read over the questions and answer section below.
2) If you believe we are the right fit please schedule a conversation with us over Clarity.fm.
Yes, we do charge for these conversations, and that is to keep them from sounding like a prospecting call. We prefer to have a rich, open-ended conversation and as a result, we don’t hold back the little nuggets of information that can sometimes give you all you need to get started 🙂
Q&A
- Why Does Your Approach Work?
- What Marketing Problems Do You Solve?
- What is the Most Important Thing I Should Know About Chatbots?
- What Chatbots Have You Built?
- What Is the Process to Get Started?
- How Much Do Projects Typically Cost?
- How Long Does It Take to Make a Chatbot?
- What Platforms Do You Work With?
- Can You Improve My Facebook Advertising?
- How Do You Measure a Chatbot Against KPI?
- What Types of Business Do You Work With?
- What are the Most Common Reasons My Business Needs a Chatbot?
Why Does Your Approach Work?
Answer: Primarily for two reasons. One is that we seek to validate the use case for chatbot as a means to solve a larger marketing pain point. For example, I’m having poor return on digital ad spends, my website has become hard to navigate, my customers have lots of objections or need help finding what they want.
The second reason is that we take time to work with you and find ways to collect the proper research necessary to create a bot that speaks to your audience’s needs. When we began building our NYC bot we collected feedback from over 1,000 users. The data set was invaluable. Our pragmatic, iterative approach is what makes us better than other agencies and our scrappy nature is why we succeed.
What Marketing Problems Do You Solve?
Answer: Typically we solve these three issues. We help clients improve their return on Facebook advertising and other digital spends through a basic chatbot that engages users better than traditional landing pages. We improve website engagement by creating a chatbot that acts as recommendations engine and lives on a website helping users find what they need. For example, engaging users in a conversation about where to find the right hotel near NYC. Finally, we help businesses improve retention through follow-up messages within Facebook’s platform.
What is the Most Important Thing I Should Know About Chatbots?
Answer: We tend to separate chatbots into two categories: flow chatbots and AI chatbots. A flow chatbot is essentially a decision tree. It’s a conversation through multiple choice questions. It’s simple, efficient and absolutely the place you should begin validating the value of a chatbot. Creating a marketing strategy around these types of bots is the bedrock to an effective conversational marketing strategy. Before exploring the need for an expensive complex AI and NLP based bot you need to begin with simple straight forward bot that validates the use case.
What Chatbots Have You Built?
Answer: You can find a list of our current bots here.
What Is the Process to Get Started?
Answer: The first step is to initiate a call with us over Clarity.fm. During the call we will openly answer any of your questions, and also discuss things like budget and goals. After the initial call we will return with a SOW (statement of work) that outlines a time frame to complete the project and deliver on specific goals.
How Much Do Projects Typically Cost?
Answer: Projects start at a minimum of $3,500. This cost will cover our audit process, building version one of the bot, 1 round of iterations, and 3 rounds of analytics reporting over (up to) a 3 month span. Projects vary widely in scope, which is why we have built in the consulting call as the first step.
How Long Does It Take to Make a Chatbot?
Answer: Most bots we build take 1-3 days to develop once we have the specs and goals agreed upon.
What Platforms Do You Work With?
Answer: Several. We will take into account your needs and find the right platform for you. Platform selection is a key piece of the audit process. Initially we build on platforms that allow us to construct chatbots built upon conversational hierarchies. We can effectively test and validate the use case of your bot. We try to find a balance between quickly launching quality bots to validate use cases and building on a platform that can handle future complex integrations.
Can You Improve My Facebook Advertising?
Answer: Yes, this one of the things we do best. Facebook is one of the best ways to exploit messenger technology.
How Do You Measure a Chatbot Against KPI?
Answer: Often times 30,000 foot level metrics are difficult to move without changing a lot of moving parts in your web presence. For our NYC bot we wanted to see how long users engaged with the bot and how likely that group was to click off to book a hotel on another site. We found bot users spent 2 additional minutes with the website and then clicked to book on a third party resource 34% of the time, relative to the website’s 12%. This validated our bot and signaled that it can be prioritized around in our webs presence.
Isolating micro metrics is a part of our audit process. We never suggest launching a brand new bot to your entire audience. Instead we recommend creating road map of isolated tests and iterations that provide the basis for a continual investment in chatbot technology.
What Types of Organizations Do You Work With?
Answer: Any group who has a pragmatic mindset and wants to validate the use case of a chatbot in their marketing mix. We prefer to leave behind marketers seeking a silver bullet, or academic-minded individuals fascinated with technology over results and execution.
What are the Most Common Reasons My Business Needs a Chatbot?
Answer: In the on-demand, real-time world we live in, where everything seems to be just one click away, consumers expect to be able to find the information they’re looking for quickly and easily. When they can’t, they get frustrated, and could end up turning to competitors who are providing the type of online experience they’re looking for.
