Your Traverse City accommodation expert is ready to chat!
Use the button on the bottom left to open the chat.
Problem: Traverse City wants to encourage more clicks from their website to accommodation members. Traverse City offers a wide array of accommodations that range for resorts to campgrounds and everything in between. The Traverse City website needed an easy to use tool that would support hotel partners and help travelers identify the right paring of accommodation and location for their visit.
Solution: Through conversation the chatbot is able to act as a local expert and deliver personalized advice on accommodations and locations.
Results: The chatbot has become the second leading source of traffic to hotel partners next to Google and users who come from the chatbot have a 15X higher intent to click to a hotel partner compared to Google.